Social networks are everywhere.
The digital world has grown exponentially since the 21st century and since the pandemic these have become a fundamental part, they are a huge opportunity to promote any brand, product or service.
Social media marketing offers companies to reach a wider audience; allowing the brand to be seen by people who may not have heard of it before.
The list of advantages that a company has by being present in social networks is endless, some of them are:
- They originate a greater engagement with the target market.
- They provide recognition and positioning.
- Strengthen reputation and brand value.
- They help to increase sales.
That is why brands and businesses allocate an important part of their resources to digital marketing, at least 10% of total profits; in order to connect with target customers and differentiate themselves from their competition; in a scenario full of content like the one we live in now.
New trends and upcoming developments
- Authentic content
Seeking spontaneity, naturalness and authenticity, the same line that has been handled in platforms such as BeReal (without advertising or sponsored content to share photos).
- Video format
The one that has made and will continue to make the difference.
Videos will continue to be short, vertical and with a high level of creativity with concise and optimized content for the platforms where they will be published.
- Less hate and more value
The aim is for brands to achieve a close bond, a relaxed atmosphere and a very real interest in the product, thus creating smaller and stronger communities.
- UGC (User Generated Content)
User-generated content generates 29% more web conversions than campaigns or commercial websites. Simply put, for brands, real positive testimonials will be a treasure trove.
- Social media SEO
And to put the icing on the cake, social networks will also function as search engines. This will lead to every brand having the task of implementing SEO strategy on their social media platforms.
And for all of the above, how can we do a good social media management?
Having an experienced social media manager on hand who can establish an advertising strategy based on what the target audience expects and who knows the right moments to communicate the message, is all that is needed!
At Puerta 14 we know how important it is for a brand to have an active and effective presence in social networks.
Tell us about your brand.