Empowering women in Digital Marketing

Day to remember the struggle for equal opportunities, equity among people and the constant education of society in egalitarian values. Day to raise awareness of the presence of women in all areas, on equal terms.

Focusing on the role currently played by women in the digital marketing sector; can we talk about equal conditions and opportunities between genders? What are the keys to women’s professional success today? Who are women examples in the digital marketing and advertising sector?

The empowerment of women is transforming the way things are done in the digital world and has created a new wave of digital consumers who are becoming opinion leaders.

Why, because their consumption habits and behavior set trends and, above all, because they are half of the population.

Women’s empowerment starts with you

If you are a woman and you work in the world of digital marketing, here are some tips to advance your career:

  • Don’t stop training yourself to be always up to date with the continuous novelties that the digital marketing sector entails.
  • Analyze and continuously measure the results of your work.
  • Specialize in a specific area by investing time and resources to position yourself on a higher professional scale.
  • Give voice to your own professional experience through social networks, to show your knowledge and provide value to other professionals in the sector.
  • Develop strategies that promote socio-cultural changes in your environment.

How to promote female leadership in companies?

Companies are active drivers of change, and of course the struggle of women is no exception. At the corporate level, there are many measures that can be taken to promote women’s empowerment and equality:

  • Ensure equal conditions, opportunities and challenges for all male and female employees.
  • Provide equal opportunities for positions of power.
  • Ensuring the health, safety and well-being of all male and female employees.
  • Evaluating and disseminating progress towards gender equality.
  • Promoting the education, training and professional development of women.

Whatever your gender and whatever your job title, there is much you can do to improve the situation of women in digital marketing and in society in general. We invite you to make your mark in digital marketing and also, why not, to help build equity in the professional sphere.

COMPARTE ESTE ARTICULO EN TUS REDES SOCIALES:

Facebook
WhatsApp
Twitter
LinkedIn
CATEGORY

SHARE ON SOCIAL NETWORKS:

Facebook
WhatsApp
Twitter
LinkedIn

RECENT ENTRIES:

Fast Office

THE CUSTOMER

Lender focused on state and municipal government employees. Its main segment is retirees and pensioners.

Web design

Web design

Fast Office

Using a strong and visible color palette, we adapt the visual identity according to your logo and the desired communication.

Rob Inmobiliaria

THE CUSTOMER

Personalized real estate, helps you to sell or search for your ideal property in record time.

Graphic Line / Web Redesign / Social Networks / Campaigns

Graphic Line

Rob Inmobiliaria

Using the color palette previously used by the brand, we created its graphic line for social networks and website, achieving homogeneity and giving the brand its own identity, making it more professional, eye-catching and homogeneous.

Web Redesign

Rob Inmobiliaria

We improved the user experience through a friendly and interactive interface with the user, giving organization to the information and adding an appointment schedule format.

robinmobiliaria.com

Rediseño Web

Rob Inmobiliaria

Mejoramos la experiencia de usuario a través de una interfaz amigable e interactiva con el usuario, dando organización a la información y agregando formato de agenda de cita.

Social Networks

Rob Inmobiliaria

Through brand personification, images and content variation (of value, light and promotion) we were able to improve engagement with users.

Campaigns

Rob Inmobiliaria

It was possible to increase the reach of its networks, and an increase in its client portfolio through messaging campaigns.

Campañas

Rob Inmobiliaria

Se logró crecer el alcance de sus redes, y un aumento en la cartera de clientes a través de campañas de mensajes.

Friaxa

THE CUSTOMER

Suppliers and technicians in air conditioning, maintenance and repair of the same.

Graphic Line / Web Design / Social Networks / Campaigns

Graphic Line

Friaxa

Using the color palette previously used by the brand, we created its graphic line for social networks and website, achieving homogeneity and giving the brand its own identity, making it more professional, eye-catching and homogeneous.

Web Design

Friaxa

We improved the user experience through a friendly and interactive interface with the user, giving organization to the information and adding an appointment schedule format.

aireacondicionadofriaxa.com

Diseño Web

Friaxa

Mejoramos la experiencia de usuario a través de una interfaz amigable e interactiva con el usuario, dando organización a la información y agregando formato de agenda de cita.

Social Networks

Friaxa

Through brand personification, images and content variation (of value, light and promotion) we were able to improve engagement with users.

Campaigns

Friaxa

It was possible to increase the reach of its networks, and an increase in its client portfolio through messaging campaigns.

Campañas

Friaxa

Se logró crecer el alcance de sus redes, y un aumento en la cartera de clientes a través de campañas de mensajes.

Dr. Roberto Dalli

THE CUSTOMER

Plastic surgeon specializing in medical tourism. His main segment is women who want to improve their image.

Graphic Line / Web Design / Social Networks / Campaigns

Graphic Line

Dr. Roberto Dalli

Using a serious and elegant color palette, a clean, professional, striking and homogeneous image was achieved.

Web Design

Dr. Roberto Dalli

We organized the information through a friendly and interactive interface with the user, giving it a branded design and adding an appointment calendar format.

drdalli.com

Diseño Web

Dr. Roberto Dalli

Organizamos la información a través de una interfaz amigable e interactiva con el usuario, dándole un diseño propio de marca y agregando formato de agenda de cita.

Social Networks

Dr. Roberto Dalli

Through images and content variation (of value, light and promotion) we were able to improve engagement with users and attract new ones to the accounts.

Campaigns

Dr. Roberto Dalli

It was possible to increase the reach of its networks, and an increase in its client portfolio through messaging campaigns.

Campañas

Dr. Roberto Dalli

Se logró crecer el alcance de sus redes, y un aumento en la cartera de clientes a través de campañas de mensajes.

Mercancía Segura

THE CUSTOMER

Company specialized in insurance of merchandise and containers in national and international transit.

Graphic Line / Web Redesign / Social Networks

Graphic Line

Mercancía Segura

By highlighting the brand’s colors, a clean, professional, striking and homogeneous image was achieved.

Web Redesign

Mercancía Segura

We organize the information through a friendly and interactive interface with the user.

www.mercanciasegura.com

Rediseño Web

Mercancía Segura

Organizamos la información a través de una interfaz amigable e interactiva con el usuario.

Social Networks

Mercancía Segura

Using humor and formal language, we achieved a disruptive communication in a mainly formal line of business.

Pilar Dollero

THE CUSTOMER

Personal Branding, Insurance Agent and Financial Advisory Services

Graphic Line / Web design / Social networks / Campaigns

Graphic Line

Pilar Dollero

We create a clean and aesthetic line, through graphic elements and neutral colors.

Web Design

Pilar Dollero

In order to connect with future clients, we created a functional and practical electronic business card.

Diseño Web

Pilar Dollero

Con la finalidad de conectar con futuros clientes, creamos una tarjeta de presentación electrónica, funcional y práctica.

Social Networks

Pilar Dollero

Through a language of proximity, “fun” images and valuable information, we managed to show the message of the importance of having a good insurance agent.

Campaigns

Pilar Dollero

Through messaging campaigns, we were able to increase the reach of our networks and increase our portfolio of new clients.

Campañas

Pilar Dollero

Por medio de campañas de mensajes, se logró crecer el alcance de sus redes, y un aumento en la cartera de nuevos clientes.

Súper Eléctrica de Occidente

THE CUSTOMER

Company dedicated to the commercialization of electrical material for wholesalers and retailers.

Graphic Line / Social Networks

Graphic Line

Súper Eléctrica de Occidente

Representing electricity and supported by contrasting elements, we managed to give impact to the brand’s personality.

Social Networks

Súper Eléctrica de Occidente

As a company with a large product catalog, we always try to make promotional images eye-catching, using informal and informative language to show the product and its benefits.

Redes Sociales

Súper Eléctrica de Occidente

Al ser una empresa con un gran catálogo de productos, buscamos que las imágenes promocionales siempre sean llamativas, por medio de un lenguaje informal e informativo logramos mostrar el producto y sus beneficios.

Jean Piaget

THE CUSTOMER

Educational institution at pre-maternal, nursery, preschool and elementary school level, focused on comprehensive education.

Graphic Line / Social Networks / Campaigns

Graphic Line

Jean Piaget

Respecting the color palette of the logo, we established a typography, icons and fun elements, representing the type of learning that takes place in the classroom.

Social Networks

Jean Piaget

Through images, videos and a formal and close language, we achieve an informative and valuable content for parents.

Redes Sociales

Jean Piaget

Por medio de imágenes, videos y de un lenguaje formal y cercano, logramos un contenido informativo y de valor para los padres de familia.

Campaigns

Jean Piaget

Through message campaigns focused on parents, we were able to increase the reach of our networks and increase our portfolio of new clients.

LENDO

THE CUSTOMER

Lender focused on state and municipal government employees. Its main segment is retirees and pensioners.

Graphic Line / Web Redesign / Social Networks / Campaigns

Graphic Line

LENDO

Using a strong and visible color palette, we adapt the visual identity according to your logo and the desired communication.

Web Redesign

LENDO

Because of the age of the LENDO segment, our primary objective was to facilitate information through a user-friendly interface.

Rediseño Web

LENDO

Por la edad del segmento de LENDO, nuestro objetivo primordial fue facilitar la información, por medio de una interfaz amigable con el usuario.

Social Networks

LENDO

Being a company dedicated to loans, the main content is formal and informative. Through images, videos and infographics, we manage to generate confidence in the user.

Campaigns

LENDO

The company was able to increase the reach of its networks, and increase its client portfolio through monthly campaigns, assertive communication and detailed segmentation.

Campañas

LENDO

Se logró crecer el alcance de sus redes, y un aumento en la cartera de clientes a través de campañas mensuales, comunicación asertiva y una segmentación detallada.

Erika Haro

THE CUSTOMER

Aesthetic and reconstructive surgeon. Her main segment is women looking to be their best version of themselves.

Graphic Line / Web Redesign / Social Networks / Campaigns

Graphic Line

Erika Haro

Using a soft and “feminine” color palette, we renewed the visual identity according to their segment and desired communication.

Web Redesign

Erika Haro

The functionality of the page was achieved through videos, real images and a highly visual design sectioned by type of procedure.

erikaharo.mx

Rediseño Web

Erika Haro

Se logró la funcionalidad de la página a través de videos, imágenes reales y un diseño altamente visual seccionado por tipo de procedimientos.

Social Networks

Erika Haro

Through images, videos and close communication we are able to inform and promote the different procedures offered.

Campaigns

Erika Haro

It was possible to increase the reach of its networks, and an increase in its client portfolio through messaging campaigns.

Campañas

Erika Haro

Se logró crecer el alcance de sus redes, y un aumento en la cartera de clientes a través de campañas de mensajes.

IVGA

THE CUSTOMER

B2B company dedicated to the design, programming and manufacture of machinery for process automation.

Graphic Line / Web redesign / Social networks / Campaigns

Graphic Line

IVGA

We renewed the visual identity by changing dark colors for bright colors that remind us of technology. We modernized your logo by making it an imagotype, so that it can be identified only with the image.

Web Redesign

IVGA

We organize the information through a friendly and interactive interface with the user.

ivgaautomatizacion.com

Rediseño Web

IVGA

Organizamos la información a través de una interfaz amigable e interactiva con el usuario.

Social Networks

IVGA

Being a technology company we focus on formal and informative content without leaving aside the interaction publications.

Campaigns

IVGA

We were able to increase the reach of the page through interaction campaigns and page likes.

Campañas

IVGA

Se logró crecer el alcance de la página subió  a través de campañas de interacción y me gusta a la página.